Irrespective of condition, it’s always inspiring to encounter a Volvo 122S in the wild as happens quite regularly. Volvo had been selling cars in the US for a few years prior to the 1959 introduction of the 122S, badged Amazon in its Swedish homeland. The 122S was a more mainstream offering than the PV444/544, its humpbacked predecessor the design of which recalled a 7/8 scale ’47 Ford.
Seems that Volvo continued to adhere to an implicit policy of offering styling appreciably behind the times as the 122S looks like a ’52 Ford to our eyes though we’ve been told its design was inspired by the Kaiser — the car, not the German with the pointed helmet. The “pontoon” look notwithstanding, the 122S, like all Volvos made before the company’s acquisition by Ford (who, in turn, sold it to current Chinese owner Geely), was built for the long haul. Our gallery offers real testimony to that undeniable fact.
Byron Laurson, best-selling author and certified Feral Cars Friend, gifted up with this catch phrase that most certainly applies to these great cars that are the embodiment of vehicular sustainability.
To boldly go on when other cars no go no mo’. Volvo, the official vehicle of genteel poverty.
What makes these heroic Volvos, the very newest of which is now more than 45 years old, wear like iron? For one, they were made out of it. Well, steel, actually, but not just any steel. Car bodies were built of phosphate coated steel that made the paint stick better, ergo keeping rust out. They were factory undercoated and not that fake-o goop that domestic car dealers used to foist on customers justifiably concerned that their new Plymouths, Pontiacs and Ramblers, fresh off the showroom floor, could soon turn to dust. An anti-corrosive oil treatment was also part of the Volvo deal.
OK, so the bodies were built to last but the legendary B18 motor is — and there’s empirical proof of this — the most durable in automotive history. It’s the same motor that has propelled Irv Gordon’s P1800 over 3 million miles with only two rebuilds, one at 680,000 miles and another 1.32 million miles later.
Lastly, we would be remiss if we didn’t mention the fact that while one can pretty much count on the car surviving a long time the same is true of its driver and passengers. Volvo was the first car maker to provide front seat belts as standard equipment and the first to equip its cars with three-point seat belts.
You’re going to love this 122S commercial from 1962, the tag line of which is “You can drive a Volvo like you hate it. Cheaper than psychiatry.” This seems like pandering to a neurotic consumer base to us. Note that the car wears New Jersey tags. Volvo of America was established in Newark in the mid ’50s and later moved to Englewood Cliffs so we’re thinking that long before “Bridgegate” this was shot somewhere in Bergen County. . Why not buy a low mileage 122S for the fraction of the cost of a new car? It’s sure to last another 30 or 40 years so this seems like a value proposition of the first order. We found this swell ’67 with only 56,000 miles in nearby San Diego, CA for only $14,995. It’s wearing those evocative original equipment Volvo mudflaps making it an even sweeter deal.
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